Business Building with John Paschall, BBB

The importance of continuous learning

The sad and unfortunate truth is that the majority of Americans, once they finish their education (whatever level that is – high school, associate’s degree, bachelor’s, master’s, PhD.), never read another meaningful book. That’s right – never. As they go through each year then, they become more and more perfectly prepared … for a world that no longer exists!

Building a better business by understanding ‘that’ customer

Let’s tackle a very difficult but extremely important topic: the black hole customer and how to divorce them.
The science buffs among you are already well familiar with the scientific concept of the black hole: the astrological area that remains when very massive stars collapse at the end of their life cycle. After a black hole has formed, it can continue to grow by absorbing mass from its surroundings. Its gravitational force is so strong that nothing can escape, not even light, hence the name – black hole.

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